Florida is the Sunshine State, and along with all that sunshine comes an inordinate amount of love for boats. We love boats so much that our lawmakers even tried to create a law protecting the manufacturers of boats from unauthorized copying of their boat hull designs. The U.S. Supreme Court didn’t take kindly to that, and a little thing called the Supremacy Clause of the U.S. Constitution settled the matter. That case was the 1988 case of Bonito Boats v. Thunder Craft Boats, and Justice O’Connor, writing for a unanimous Court, stated that Florida’s law was in essence a competing intellectual property protection scheme to the U.S. Patent and Copyright laws. As such, it failed.
But, the case did open a can of sunshine on the issue, and Congress responded to the concerns of boat manufacturers by including the Vessel Hull Design Protection Act (“VHDPA”) within the Digital Millennium Copyright Act of 1998. As with Florida’s invalidated statute, the VHDPA intended to curb the practice of “splashing” boat hulls. Splashing occurs when a manufacturer takes a finished boat hull and dips it into some mold-making compound to produce a mold of the hull. Imagine filling a pan with modeling compound (such as Play-Doh® brand), sticking your hand into the compound to create an impression, and then filling the void with resin to create a duplicate of your hand – you have just “splashed” your hand.
Although the VHDPA protects designs, it is administered by the U.S. Copyright Office and codified at 17 U.S.C. § 1301, et. al. Boat manufacturers now have a trifecta of protection for the design of hulls: 1) design patent protection under the Patent Act, 2) trade dress protection under the Lanham Act, and 3) “original design” protection under the Copyright Act. (While this article is not intended to weigh the pros and cons of the different protection mechanisms, it is interesting to note the hybrid nature of VHDPA protection.)
Is My Design Eligible?
In order for your boat design to qualify for VHDPA registration, you must seek registration within 2 years of the date the design was first made public. A design is made public “when an existing useful article embodying the design is anywhere publicly exhibited, publicly distributed, or offered for sale or sold to the public by the owner of the design or with the owner’s consent.” 17 U.S.C. § 1310.
The design must also be original, not a staple or commonplace design, and ornamental (i.e. not utilitarian). The issuance of a design patent will also cancel and/or prevent registration under the VHDPA.
How Does it Work?
Assuming your design is eligible, the VHDPA gives protection to “the design of a vessel hull, deck, or combination of a hull and deck, including a plug or mold…” “Hull” is defined as “the exterior frame or body of a vessel, exclusive of the deck, superstructure, masts, sails, yards, rigging, hardware, fixtures, and other attachments,” and a “deck” is defined as “the horizontal surface of a vessel that covers the hull, including exterior cabin and cockpit surfaces…”
In order to receive protection, you must fill out Form D-VH, attach “deposit material” (pictures of your boat), and pay the fee (currently $200).
Once you submit the required material, the Copyright Office will examine the application and determine if the design meets the statutory standards for registration. If so, the design will be registered and published. The publication date will serve as the date of registration.
You are also required to mark the hull and/or deck in some manner to show that it has been registered. The Copyright Office requires the words “Protected Design”, the abbreviation “Prot’d Des.”, a “circle D” symbol similar to the ® for a registered trademark, or the symbol “*D*”. You must also include the year protection commenced and the name of the owner or the generally accepted alternative designation of the owner. The “generally accepted alternative designation of the owner” is interesting in that it requires the owner to record such a designation with the Copyright Office. This is all a fancy way to describe your logo. If your boat company operates under a logo, you can record the logo with the Copyright Office and use that “alternative designation” when marking the boat with the “Protected Design” designation. So, “Kevin Wimberly, *D* 2009″ would satisfy the marking requirement as would “[Your logo as recorded at the C0pyright Office’, *D* 2009.”
As of today, only 11 logos/designations have been recorded with the Copyright Office. See them HERE.
What Benefit Does It Give Me?
A registered vessel hull or deck design is protected for 10 years from the earlier of the date of registration or the date the design is first made public. 17 U.S.C. § 1304. The protection gives the registrant the exclusive right to make, have made, import, sell, and/or distribute any useful article embodying the registered design.
If someone does infringe the design, assuming the design was properly marked upon receiving a registration, the registrant may recover actual damages, the infringer’s profits, attorney’s fees, and an injunction requiring the infringer to cease infringing and to destroy any molds and devices used to create infringing hulls. Note that if the registrant did NOT mark the vessel in accordance with 17 U.S.C. § 1306, the recovery of damages will only accrue from the time the registrant put the alleged infringer on notice, such as via a cease and desist letter which asserts the registration.
Why Are You Writing About It in 2009?
Good question. Late last year (October 16, 2008 to be precise), the Vessel Hull Design Protection Amendments of 2008 were approved and signed into law by President Bush. These amendments closed a loophole by which some manufacturers took advantage of loose definitions in the original VHDPA. Prior to the Amendments, the definition of “hull” included the deck, which meant that a manufacturer could splash the hull of a competitor’s boat and simply change the features of the deck and not infringe under the VHDPA. As shown above, the VHDPA now differentiates between the hull and the deck of a vessel, and both are protected individually or in combination.
Is the VHDPA For Me?
It could be. That depends on your specific circumstances, and you should consult an attorney to help you make that determination. The general concensus is that registrations under the Vessel Hull Design Protection Act are fewer than anticipated. This may be because of the aforementioned loophole. Given that the loophole was only recently closed, it may take some time for manufacturers to begin registering their designs again. The most recent design on the Copyright Office’s website is from October 8, 2008. You can view the entire library of registered vessel designs HERE.
interchangeable straps and bracelets. The whole thing was packaged in a “submarine case.” If my memory is correct, they also use a little animation that looked like a CAD drawing of the case opening up to reveal the watch and straps. They also offer the case by itself, and I believe that 
This is a recent Southern District case that granted a defendant’s motion for summary judgment concerning the validity of several design patents. A more thorough analysis of the case is forthcoming, but the basic facts are that the Defendant, Walgreens Corporation, was sued for design patent infringement by the owner of several design patents relating to sandals similar to those squishy ones that Chef Mario Batali wears. Love ‘em or hate ‘em, we’re talking about 
In addition to that technicality(?), I think the court missed the overall point of Contessa. The court used Contessa to justify excluding the insoles of the sandals from the comparison of the designs. The reasoning was that “when a shoe is in use, it’s[sic] insole is, obviously, hidden by the user’s foot…[a]s such, this Court will not consider any aspects of the insoles of the shoes, but will consider the sole of the shoes as those are visible during use.” Uh, except when someone happens to be WALKING ON THE SOLES!
hanging on a rack without boxes, thus, all sides and features are visible. Because a feature that is more visible at the point of sale might be less visible later does not mean that the feature should be excluded. Contessa said that the analysis should include “all ornamental features visible at any time during the normal use of the product.” (emphasis added). To me, this would include when the owner has the sandals sitting next to him or her on the beach, in which case the insole would be visible.
