I recently gave a presentation on some of the legal issues concerning developing mobile apps and making them available in the various app marketplaces (iTunes App Store, etc). I will post a version of the presentation soon.
However, in the couple of months that have passed since I created the presentation, much has changed.
In the presentation, I explained that app developers may choose to provide their own EULA if they don’t want Apple’s default EULA to control the use of the app. I also showed how that looks in practice – one app had a separate button linking to the developer’s “custom” EULA while the other app did not, thus Apple’s EULA governed that app.
Another big change was Google’s March 6, 2012 decision to abandon the “Android Marketplace” brand for the “official” Android marketplace. Google will now offer Android apps at the “Google Play Store.” As a trademark attorney, I applaud ditching such a descriptive phrase as a brand, but it means I need to re-d0 part of my presentation now!
Mobile Apps presentation (some slides may be NSFW if your work has such policies). I wish I had an MP3 to post of the actual commentary that went with the slides.