I’ll be giving a short presentation on the intellectual property issues relevant to medical marijuana businesses – whether it’s a dispensary, farm, “lifestyle” brand, or any other company with an interest in medical (or legal recreational) marijuana.
The CLE is in Miami on June 29 and 30.
I encourage you to take a look at the agenda for this CLE. Not only is John Morgan speaking at the event, but some highly-respected and experienced attorneys will also be speaking, such as folks from Harris Bricken LLP. I’m looking forward to this CLE not only for the chance to speak but also for the chance to hear and learn from these industry veterans.
FN6: The court imagines an appropriate reaction from SpongeBob SquarePants would be, “Aw, tartar sauce!” SpongeBob SquarePants, Hall Monitor (Nickelodeon television broadcast Aug. 28, 1999).
That footnote is from a Janury 11, 2017 opinion by Judge Gray H. Miller of the Southern District of Texas which granted partial summary judgment to Viacom in its lawsuit against the operator of a proposed restaurant named the “Krusty Krab,” which we all know is this:
Notice that I said this was a “proposed” restaurant. How did Viacom find out about it if it was not in operation yet? Because the operator of the restaurant filed a trademark application for THE KRUSTY KRAB for use with restaurant services. Companies routinely monitor the USPTO’s trademark application records (i.e. the Official Gazette) so that they can file oppositions to the applications before they mature into registrations. Except in this case, Viacom chose not to oppose the application at the USPTO level and instead sued in federal court. (Based on the trademark application timeline, Viacom may have inadvertently missed the window to oppose the application, and since it’s an intent-to-use application, Viacom would have had to wait until the application matured into a registration to then try and cancel it. If that’s the case, Viacom could have been waiting for up to three years before the applicant filed a statement of use, which is what would then push the application to a registration.) Procedure nerds might be wondering how the case was ripe for adjudication if the restaurant was not yet in business. When there is imminent threat of infringement, a case may be ripe for injunctive relief, and that’s what happened here.
Even fictional brands can be protected under trademark law because consumers will expect a connection between the fictional brand and the source of the movie or TV show that uses the fictional brand. Such as the Simpsons-themed food and beverage at Universal Studios:
In preparing for my presentation on how Florida’s vote on medical marijuana will affect intellectual property issues within Florida, I got the cliche idea to maybe pass out non-medicated brownies at my presentation. I know.
But, before discounting the idea, I thought about Little Debbie’s “Cosmic Brownies”:
Then, like a true obsessed trademark attorney, I wondered if Little Debbie had a trademark registration as I would not be surprised if “cosmic brownies” might be a term used to brand medicated brownies. Sure enough, after learning that the Little Debbie brand is actually owned by McKee Foods Kingman, Inc., I found the registration for COSMIC for use with brownies and other snacks:
That led me to another awesome discovery – Little Debbie is real! Certain Little Debbie treats are a guilty pleasure of mine. Oatmeal Cream Pies, Christmas Trees, etc – I’ll eat em. So, learning that this childhood hero is real, well, it was a good day.
How did I find out she is real? No, I didn’t simply read the Little Debbie website. It was this little statement in some of the USPTO records for registrations for “LITTLE DEBBIE”: “Little Debbie” identifies Debbie McKee-Fowler, a living individual whose consent is of record. The portrait or likeness shown in the mark identifies Debbie McKee-Fowler, a living individual whose consent to register is made of record.”
As I blogged HERE, if a mark identifies a living individual, consent must be granted to use the name or likeness of that individual before a registration will issue.
That was an interesting post, and kudos to the USPTO for posting it. Who knew Prince had a design patent for a keytar?
Sadly, Chyna was not mentioned. She also died within the last 24 hours, and she had some IP. Well, actually, the registered trademarks for CHYNA were owned by the WWF/WWE, her former employer. Even more sad is that they all appear to be “dead” marks, meaning that they were not renewed for some reason:
When a company no longer uses a brand, it makes sense to stop paying the few-hundred dollars in fees between the 5th and 6th years of registration and every 10 years thereafter. In fact, if a company has no intention of continuing to use a mark, and if they have in fact stopped using it, then it would be improper to renew the registrations. In this case all of the registrations were initiated around 2001, and they were all abandoned in 2009. At that point she has already started the next phase of her career – adult film and reality TV. But there is something morose about seeing the abandoned trademark registrations in the wake of her death when there were rumors that Chyna would wrestle again one day, or at least be inducted into the wrestling hall of fame.
From the graphic above, here are the links to the various registrations:
I read about a recently-published patent application from Apple that will allow an audio device (presumably an i-Device) to “self-censor” explicit content. The application is titled “Management, Replacement and Removal of Explicit Lyrics during Audio Playback,” and you can read the application HERE.
Here is the abstract from the application:
Unwanted audio, such as explicit language, may be removed during audio playback. An audio player may identify and remove unwanted audio while playing an audio stream. Unwanted audio may be replaced with alternate audio, such as non-explicit lyrics, a “beep”, or silence. Metadata may be used to describe the location of unwanted audio within an audio stream to enable the removal or replacement of the unwanted audio with alternate audio. An audio player may switch between clean and explicit versions of a recording based on the locations described in the metadata. The metadata, as well as both the clean and explicit versions of the audio data, may be part of a single audio file, or the metadata may be separate from the audio data. Additionally, real-time recognition analysis may be used to identify unwanted audio during audio playback.
That description immediately reminded me of an old copyright infringement case that was brought on behalf of Hollywood movie directors who objected to a service called “CleanFlicks.” CleanFlicks would purchase DVDs of movies, edit out the “objectionable” content, and then sell or rent the “clean” versions. Ultimately, this practice was considered copyright infringement. Here’s a brief analysis of the case from the Copyright Office. From the analysis:
The court held that public distribution of edited versions of plaintiffs’ films for the purpose of eliminating objectionable content did not constitute fair use. It ruled that the edited film versions were not transformative because they added nothing new to the originals. It further held that the “amount and substantiality” factor weighed against a finding of fair use because the movies were copied in their entirety for non-transformative use. Regarding the fourth factor, plaintiffs claimed that there was no adverse effect on the market for the films because they maintained a one-to-one ratio between original and edited films, and that but for their editing, the defendants would not have sold those particular original copies. The court, however, stated that this argument ignored the defendants’ “right to control the content of the copyrighted work,” and further remarked that “[w]hether these films should be edited in a manner that would make them acceptable to more of the public … is a question of what audience the copyright owner wants to reach.” The court also found that editing the versions as a form of comment or criticism was a public policy argument that was not appropriately raised in the copyright context.
But, Apple’s technology might not be making a new copy of a song to then censor, rather, it’s merely bleeping or silencing-out a portion, so there is a decent argument that this will not be a copyright issue. “Moral rights,” which can protect the integrity of (or cursing in) a work, are generally not recognized in the U.S., so the mere act of censoring a work isn’t necessarily copyright infringement. But, Apple’s technology is similar to the facts of a 1970’s case wherein ABC was sued by the people behind the Monty Python program based on ABC making edits to Monty Python re-broadcasts. There, the court found that ABC might actually be violating the Lanham Act, which forms federal trademark and unfair competition law. By editing the episodes, ABC misrepresented the source of the episodes. That is, by screwing around with the way that Monty Python’s writers intended the episodes to look, ABC damaged Monty Python because viewers might think that the edited, “less good,” episodes originated with Monty Python. This is similar to a line of cases where Rolex has successfully sued after-market jewelers who add “bling” to Rolex watches. Rolex argues that they would never add a dial full of diamonds or other tacky embellishments, and when jewelers do so, they damage the Rolex brand because consumers might think that Rolex was the source of the tackiness.
In sum, Apple may not even bring this technology to market, and even if they do, I would imagine that for artists to have their music on iTunes (the patent anticipates use in streaming environment), they will have to agree to allow the use of the technology. But at the end of the day, this may not be legally actionable anyway. Artists typically create a “clean” mix of a song. I wonder if Tipper Gore would have approved?
(Bonus thoughts: the idea of piecing a song together from multiple audio streams located at different sources is interesting. The patent application doesn’t just address adding a “beep” in place of a dirty word. The “clean” music can be seamlessly spliced into the song on-the-fly. As we’ve recently seen with Kanye tinkering around with edits and mixes of songs from The Life of Pablo after its release, this technology may have some positive creative merit – i.e. custom MP3/audio files depending on what time of day the audio is streamed or downloaded.)
1) A Trademark Trial and Appeal Board (“TTAB”) proceeding which sought to cancel the registration for Gerber Childrenswear’s “ONESIES” trademark. Since giving the CLE, the TTAB proceeding has been terminated because the party seeking to cancel the ONESIES registration has withdrawn the petition for cancellation. Given that the petitioner’s website still uses the “onesies” term/mark, I’m guessing that Gerber has given the petitioner a free license or some other incentive to abandon its efforts to cancel the registration. Even though I’m a trademark attorney, as a new dad, I admit to using the term “onesie” in a generic sense. All baby bodysuits are “onesies” to me even though I know it’s a registered trademark and should not be used generically. I still think Gerber will lose this registration at some point. It might be many years from now, but ONESIE’s days as a registered trademark seem limited to me.
2) The Supreme Court’s B&B Hardware case, which addressed issue preclusion – i.e. does a TTAB finding of likelihood of confusion preclude a subsequent district court from finding otherwise? (Answer: It depends. If the issues raised in the TTAB proceeding are identical to the issues in the district court litigation such that traditional collateral estoppel rules are triggered, then the TTAB decision can preclude a contrary district court decision.)
3) The Supreme Court’s Hana Financial case, which addressed whether or not “tacking” is a question of fact for a jury or if it is a question of law for the court. (Answer: it is a factual issue which “falls comfortably within the ken of a jury.”)
4) A federal case in Maryland involving campaign signs. I’ve blogged about campaign signs and trademarks on several occasions (HERE, HERE), so this one interested me for that reason as well as for the case’s analysis of another Supreme Court case – the Lexmark case with addressed standing in false advertising claims. In this case, the Hershey chocolate company was upset that Mr. Steve Hershey was using the Hershey’s familiar trade dress – brown background, similar block letter typeface, etc.
The court found that Mr. Hershey does not have a fair use or First Amendment right to use the Hershey’s trade dress. Given how many local campaign signs I see in Orlando which play on famous trademarks, this case should serve as a warning.
5) Finally, I covered the In re Tam case, which was a case where the Federal Circuit first affirmed a TTAB decision that denied a band’s trademark application for THE SLANTS as being disparaging to those of Asian descent. The band is made up of members of Asian descent, and they challenged the denial. Interestingly, after the Federal Circuit affirmed the refusal in a majority opinion, the opinion went on in a dissent to question the constitutionality of the Trademark Act’s bar to registration of “disparaging” marks. Five days after that opinion was issued, the Federal Circuit vacated it and ordered that the case will be heard en banc with new briefing on the constitutionality issue. Oral argument will be held on October 2, which is a couple of days before my firm will be at the Federal Circuit in D.C. to argue an appeal in a patent case.