Have Your Snail-Mail E-mailed

Interesting business model:  Company will go to your house, grab the mail out of your mailbox, scan it, and make it available to you digitally.

http://www.cnn.com/2013/02/26/tech/innovation/outbox-mail-service/index.html?hpt=hp_t3

Copyright issues?  If the company is scanning copyrighted material, which it no doubt is, would all of the scanning qualify as fair use?  I think most of it would, but what about scanning a magazine or postcard artwork that the copyright owner also sells in a digital format?  For example, SPIN magazine comes in paper form as well as a great digital iOS app.  Would converting the paper form into digital format via this new service still be fair use?

This should be fair use, but major media companies have a near perfect track record of freaking-the-eff out over any new content delivery systems that they did not expressly authorize.

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