This report came out in November ’08, but it’s worth a brief mention.
According to the USPTO’s Performance and Accountability Report for Fiscal Year 2008, Florida residents filed the third highest number of trademark applications in 2008.
California 68,039
New York 31,965
Florida 21,973
Texas 17,258
Overall, U.S. residents filed 314,510 trademark applications. Obviously, not all of these will mature into registrations, but that’s a LOT of branding!
Florida IP Trends 
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